Get Content Get Customers
Will Change the Way You Think About Marketing!
Your job as a marketer:
Make it easy for your buyers to buy from you.
But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing.
Why content marketing is vital to business success in the 21st century:
In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Those that don’t…well… think of dinosaurs.
Joe Pulizzi and Newt Barrett Will Teach you
To Surf the Content Marketing Tsunami
They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. They believe that marketers must either learn to ride the wave or be swept under.
They bring a unique perspective to content marketing success because:
- They combine marketing and editorial sensibilities.
- They bring decades of experience in adapting to increasingly rapid change.
- They have observed the fundamental shifts in buyer behavior firsthand as publishing leaders.
- They have created successful print and online publications that cover local and national markets in a variety of industries.
- They have served both B2B and B2C markets.
- They have watched traditional marketing efforts flounder.
- They are now helping content marketing efforts to flourish.
Joe and Newt have been imbued with the importance of great content as the core of every kind of publication since the mid-1980s. They know that a great information product that truly meets the needs of its target readers stands an excellent chance of succeeding. In the past, this was true for media companies. Now, they teach that it’s time for business marketers to become publishers by deploying successful content marketing strategies. Read More
Here’s What the Experts Have to Say:
“Pulizzi and Barrett have taken Integrated Marketing Communications to the next level with Get Content. Get Customers. The book includes how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. Every marketer, large or small, can use this text to build better on-going customer relationships.”
— Don Schultz, Professor Emeritus in Service, Integrated Marketing Communications, Northwestern University
“Turning prospects into customers used to mean interrupting people with your company’s product messages. But it was tough to break through the clutter. The Web allows smart marketers a better way: create compelling content that people actually want to consume. Pulizzi and Barrett show you how to create and deliver content and they provide dozens of examples of success to learn from.”