2 Big Wins for Get Content Get Customers
One thousand copies pales in comparison to any of the Harry Potter books.
But, put into context, it suggests solid acceptance of Get Content. Get Customers. among business book buyers. Here’s what our book and every new book is up against in attempting to penetrate a very tough, competitive market(numbers from bookstatistics.com):
- In 1947, there were 357 publishers; in 2004 85,000 publishers
- 2.8 million books in print in 2006
- 291,920 books published in the U.S. in 2006
- average book sells 500 copies in U.S.
- 30% of books had print runs of less than 100
- only 20% of books sold more than 100 copies
- only 10% of books sold more than 1000
Thanks to so many of you and to the support of marketing experts like Shama Hyder, we have been able to beat the odds by exceeding the sales of 90% of all books published in the U.S.
Online Marketing Guru–and Content Marketing Aficionado–Shama Hyder Give Us a Major Plug
Frankly, I’m not sure this endorsement of GCGC could have been any better if we had written it ourselves. It is especially meaningful because Shama is so good at what she does with After The Launch as we have written in our article: When You Are the Brand, Content Marketing is Crucial.
Here’s what Shama had to say:
Get Content, Get Customers! by Joe Pulizzi and Newt Barrett. You know how I am a big fan of VALUABLE content rather than loud marketing? Yea, these guys get it. Not only do they get it, but they show you how to do it. They show how any business (large or small) can use the concept of content marketing to attract qualified clients. This isn’t a book of theory. It’s jam packed with case studies and statistics. Content sells! They show you how. The best marketing education 20 bucks ever bought anyone!
Be sure to read her entire article, 10k Worth of Knowledge for Roughly 40 Bucks in which she recommends another superb book, Social Media Marketing: An Hour a Day by Dave Evans. I know I just bought it on her recommendation.
Join the Content Marketing Crusade!
Content marketing works. We teach you how to put it to work for your organization in ways that will pay off on the bottom-line in these tough times.
You can follow Shama’s very sound advice simply by
Thanks to everyone for helping us get this far.