ThomasNet & GCGC Featured in May 2009 Design Product News eLetter
Get Content Get Customers and a Top Content Marketer Make the Cover
Design Product News underscored the importance of content marketing even in the most technical of business to business evironments. Their May 2009 eLetter devoted its cover story to our book and to one of the best content marketers in the business.
Here’s some of what they had to say:
The book by content marketing strategists Joe Pulizzi and Newt Barrett shows readers how to leverage the power of online content to drive their businesses. The authors devote a full chapter to ThomasNet (www.thomasnet.com) and its use of “targeted, relevant, and valuable content” to help industrial suppliers succeed.
“The Internet has become the best channel for companies that want to recession-proof their businesses by expanding into new markets,” said Pulizzi. “ThomasNet is an example of a company that uses innovative content to help industrial companies capitalize on hidden market opportunities.”
The book highlights ThomasNet’s V.S.E.T. formula to guide the creation of websites so that prospects can find and navigate them, and eventually become buyers.
Click here to read the entire eLetter article form Design Product News.