Marketing is Publishing and Why it Matters
Joe Pulizzi was the guest author on marketing thought leader Drew McLellan’s blog. Check out “Marketing is Publishing and Why it Matters” at Drew’s Marketing Minute.
Here’s a sneak peak:
When you boil it down, publishing is simple to explain:
- First, define a critical group of buyers (your customers/prospects).
- Second, determine what information they really need and how they want to receive it (not your sales and marketing content…valuable, compelling content…that solves their pain points).
- Third, deliver that critical info to that core group of buyers in the way they want it.
- Fourth, continually measure how well you’re doing and adjust as you go.