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Joe Pulizzi was the guest author on marketing thought leader Drew McLellan’s blog. Check out “Marketing is Publishing and Why it Matters” at Drew’s Marketing Minute.

Here’s a sneak peak:

When you boil it down, publishing is simple to explain:

• First, define a critical group of buyers (your customers/prospects).
• Second, determine what information they really need and how they want to receive it (not your sales and marketing content…valuable, compelling content…that solves their pain points).
• Third, deliver that critical info to that core group of buyers in the way they want it.
• Fourth, continually measure how well you’re doing and adjust as you go.

Read the full article here.

This entry was posted on Friday, June 12th, 2009 at 10:13 am and is filed under Blog, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.