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Technology Site Delivers Vital Content for 10,000 Movers and Shakers in Technology Industry

We are honored to lead the current required reading list on the respected technology industry site, Sandhill.com.  Site readers  can download a free book excerpt that gives them the basics of why high tech organizations must learn to ride the content marketing tsunami.

SandHill.com is published by the Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. SandHill.com provides two main content areas – “Required Reading” and “In-depth Analysis” – with a broad spectrum of editorial and decision support broken out for management, finance, engineering and marketing executives.

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BusinessLine, Business Daily from THE HINDU Group of Publications Gives Us the Nod in Their Book Section

We are featured in a round up of 3 hot new business books. As they comment on Get Content Get Customers:

Search engines such as Google have democratised content, and so you have the opportunity to replace formerly vital media choices with your own high-quality content, advise Joe Pulizzi and Newt Barrett in Get Content Get Customers: Turn prospects into buyers with content marketing ( www.tatamcgrawhill.com). “You can be timely, considered, and reasoned. Your company can become the new thought leader among your many prospects who are completely open to great content from new sources,” the authors encourage.

To read the entire story click here.

Sales Streak Past 1000 Copies. Online Marketing Guru Recommends Our Book.

One thousand copies pales in comparison to any of the Harry Potter books.

But, put into context, it suggests solid acceptance of Get Content. Get Customers. among business book buyers.  Here’s what our book and every new book is up against in attempting to penetrate a very tough, competitive market(numbers from bookstatistics.com):

• In 1947, there were 357 publishers; in 2004 85,000 publishers
• 2.8 million books in print in 2006
• 291,920 books published in the U.S. in 2006
• average book sells 500 copies in U.S.
• 30% of books had print runs of less than 100
• only 20% of books sold more than 100 copies
• only 10% of books sold more than 1000

Thanks to so many of you and to the support of marketing experts like Shama Hyder, we have been able to beat the odds by exceeding the sales of 90% of all books published in the U.S.

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Here’s What the Experts Have to Say:

“Pulizzi and Barrett have taken Integrated Marketing Communications to the next level with Get Content. Get Customers. The book includes how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. Every marketer, large or small, can use this text to build better on-going customer relationships.”

— Don Schultz, Professor Emeritus in Service, Integrated Marketing Communications, Northwestern University

“Turning prospects into customers used to mean interrupting people with your company’s product messages. But it was tough to break through the clutter. The Web allows smart marketers a better way: create compelling content that people actually want to consume. Pulizzi and Barrett show you how to create and deliver content and they provide dozens of examples of success to learn from.”

— David Meerman Scott, bestselling author of The New Rules of Marketing and PR

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