What the Experts are Saying

Early Praise for the Book

Monday, May 26th, 2008

Here’s What the Experts Have to Say:

“Pulizzi and Barrett have taken Integrated Marketing Communications to the next level with Get Content. Get Customers. The book includes how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. Every marketer, large or small, can use this text to build better on-going customer relationships.”

Don Schultz, Professor Emeritus in Service, Integrated Marketing Communications, Northwestern University

“Turning prospects into customers used to mean interrupting people with your company’s product messages. But it was tough to break through the clutter. The Web allows smart marketers a better way: create compelling content that people actually want to consume. Pulizzi and Barrett show you how to create and deliver content and they provide dozens of examples of success to learn from.”

David Meerman Scott, bestselling author of The New Rules of Marketing and PR