Media Room

Welcome to the Virtual Media Room of:

Get Content Get Customers

This is the hot new book that explains exactly how to use content marketing to deliver relevant, valuable, and compelling content that turns prospects into buyers.

Written by Newt Barrett and Joe Pulizzi

Get Content. Get Customers. is changing the way marketers think about marketing.

It’s all about delivering relevant and compelling content to receptive prospects who will then go on to become customers.

Joe Pulizzi and Newt Barrett–The content marketing guys

Here’s what’s important to know about Joe and Newt and how they can provide insights for your readers, viewers or visitors:

They Will Teach You to Surf the Content Marketing Tsunami

They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. We believe that marketers must either learn to ride the wave or be swept under.We bring a unique perspective to content marketing success because:

  • we combine marketing and editorial sensibilities
  • we bring decades of experience in adapting to increasingly rapid change
  • we’ve observed the fundamental shifts in buyer behavior firsthand as publishing leaders
  • we’ve created both print and online publications that cover local and national markets in a variety of industries
  • we’ve served both B2B and B2C markets
  • we’ve watched traditional marketing efforts flounder
  • we’ve watched content marketing efforts flourish

They’ve been imbued with the importance of great content to every kind of publication since the mid-1980s. Fundamentally, if you create a great information product that truly meets the needs of its target readers, your odds of success are excellent. Now, as a marketer, it’s your turn to learn and to apply those same skills.

How Joe and Newt can contribute unique marketing insights
To your publication, TV or radio show

About Newt Barrett About Joe Pulizzi
Interview Newt Interview Joe
Story ideas from Newt Story ideas from Joe

About Newt Barrett

Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. Succeeding Today helps small- and medium-sized companies attract new customers through the use of relevant content practices.

You can find more about Newt, his company, and about content marketing at Content Marketing Today, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person.

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.

Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.

As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. He currently serves on the board of the SW Florida Leadership Foundation

In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology.

He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions.

Back to top

Interview Newt

Newt is a knowledgeable, articulate, and amusing source for interviews on topics ranging from content marketing to online trends to persuasive presentations.

To arrange an interview with Newt Barrett:

Contact Newt Barrett, Content Marketing Strategies

Phone: (239) 494-8597

Interview Questions for Newt Barrett, President of Content Marketing Strategies

1. On your website, you talk about the need to for marketers to think like publishers. What does that mean and why is it important?

2. You are co-authoring an upcoming book on content marketing, who are your target readers and why should they read your book

3. You are at the leading edge of the baby boom generation, isn’t it unusual for you to be immersed in the on-line world?

4. What are the three biggest mistakes marketers make when trying to implement a content marketing strategy?

5. How do blogs contribute to a content marketing strategy

6. Is there still a role for print magazines and newspapers now that everyone is moving to the web?

7. You once worked in Africa. What motivated you to go there and what were you doing?

8. Can you give me 3 examples of organizations that are doing a great job of content marketing?

9. What advice would you give on promoting a website or a blog?

10. Do on-line audio and video elements really add significant marketing value?

11. What is the next major trend that marketers need to anticipate?

Back to top

Story Ideas

Newt can provide commentary, background, story ideas, and entire articles about content marketing, social media Web 2.0, blogging, website creation, magazine creation and publishing, persuasive presentations, biggest presentation mistakes, biggest missed website opportunities, why job interviewing is like a sales call, managing strengths rather than weaknesses.

Topics Include:

  • Designing content marketing programs
  • How to integrate content marketing and social media
  • Transforming brochure sites into content rich sites
  • Launching your own print publication
  • Capturing an information niche
  • Making a deadly presentation dynamic
  • Putting PowerPoint to work persuading your audience
  • How to become a thought leader
  • How to understand what your customers really want
  • How to build an engaging, interactive website on a shoestring
  • Really bad websites and why they stink
  • Websites that could have been great–and how to transform them
  • Why managing to improve weaknesses is the worst possible strategy
  • Can this presentation be saved? Going from awful to awesome
  • Your job interview is a sales call–how to make the sale

Back to top

About Joe Pulizzi

Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Junta42 Match is a free web service that helps businesses and marketing professionals find the best content and publishing vendors to produce content projects such as magazines, newsletters, web content and other content initiatives.

Joe is also president for Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.

Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries; including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. Also during that time, Joe served as publisher and editor of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations.

Joe is on the board for the Custom Publishing Council, has served two terms as chairperson of American Business Media’s Custom Media Committee, and was voted a Northeast Ohio “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club.

A former public speaking instructor at Penn State University, Joe speaks around North America about the growing importance and influence corporate content has on business decision makers. Joe’s blog, http://blog.junta42.com , is one of leading blogs in content marketing.

Back to top

Interview Joe

Joe Pulizzi is available for interesting interviews around the topics of content marketing, business publishing, non-traditional media, and small business marketing. Joe is also a dynamic speaker, and has spoken at locations around North America on the content marketing revolution and the changing landscape of marketing.

To arrange an interview or speaking opportunity with Joe Pulizzi:

Contact Pam Kozelka at Junta 42

Phone/eMail: (216) 941-5842, pam@junta42.com

Interview Questions for Joe Pulizzi, Founder & Chief Content Officer, Junta42

1. On your website, you talk about the need to for marketers to think like publishers. What does that mean and why is it important?

2. You are co-authoring an upcoming book on content marketing, who are your target readers and why should they read your book?

3. What are the three biggest mistakes marketers make when trying to implement a content marketing strategy?

4. How do blogs contribute to a content marketing strategy?

5. Is there still a role for print magazines and newspapers now that everyone is moving to the web?

6. What does traditional media need to do to take advantage of the push into content marketing?

7. What can small businesses do to create marketing that can keep up with larger companies? Is there hope?

8. What is the next major trend that marketers need to anticipate?

9. What types of services can media companies offer in today’s age of content marketing to stay competitive?

10. Give one example of a company that has embraced content marketing toward a targeted group of buyers and influencers?

Back to top

Story Ideas from Joe

Joe can provide commentary, background, story ideas, and entire articles about content marketing, Web 2.0, blogging, website creation, magazine creation and publishing, public speaking, small business marketing, targeted content creation, trends in traditional media, business-to-business marketing and more.

Topics Include:

  • Designing content marketing programs
  • Microsite development and distribution
  • Content marketing trends and initiatives
  • The basics of custom publishing and custom media
  • The expanding services of traditional publishing into marketing providers
  • The death of sales collateral
  • Small-business blogging
  • The basics of business-to-business marketing
  • Integrated marketing in a social media world
  • Content marketing is all about consistent singles, not Home Runs
  • Customer-focused marketing initiatives
  • Practical lead generation techniques using content

Back to top

Share and Enjoy:
  • del.icio.us
  • Digg
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Mixx
  • Ping.fm
  • Sphinn
  • StumbleUpon
  • Twitter
  • Print this article!
  • Turn this article into a PDF!
  • RSS
  • E-mail this story to a friend!