Meet the Authors
Joe Pulizzi and Newt Barrett Will Teach you
To Surf the Content Marketing Tsunami
They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. They believe that marketers must either learn to ride the wave or be swept under.
They bring a unique perspective to content marketing success because:
- They combine marketing and editorial sensibilities.
- They bring decades of experience in adapting to increasingly rapid change.
- They have observed the fundamental shifts in buyer behavior firsthand as publishing leaders.
- They have created successful print and online publications that cover local and national markets in a variety of industries.
- They have served both B2B and B2C markets.
- They have watched traditional marketing efforts flounder.
- They are now helping content marketing efforts to flourish.
Joe and Newt have been imbued with the importance of great content as the core of every kind of publication since the mid-1980s. They know that a great information product that truly meets the needs of its target readers stands an excellent chance of succeeding. In the past, this was true for media companies. Now, they teach that it’s time for business marketers to become publishers by deploying successful content marketing strategies.
A Few More Facts about the Authors
Quick Take on Newt Barrett
Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. His company helps small- and medium-sized companies attract and retain customers by helping them develop and deliver relevant, compelling content.
You can find more about Newt, his company, and about content marketing at Content Marketing Today, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person.
Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.
Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.
You can also learn how Newt can contribute to your article or interview by visting our media room right next door. Stop by the Media Room.
Quick Take on Joe Pulizzi
Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Junta42 Match is a free web service that helps businesses and marketing professionals find the best content and publishing vendors to produce content projects such as magazines, newsletters, web content and other content initiatives.
Joe is also president for Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.
Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries.
Joe is on the board for the Custom Publishing Council, has served two terms as chairperson of American Business Media’s Custom Media Committee, and was voted a Northeast Ohio “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club.
A former public speaking instructor at Penn State University, Joe speaks around North America about the growing importance and influence corporate content has on business decision makers. Joe’s blog, http://blog.junta42.com, is one of leading blogs in content marketing.
You can also learn how Joe can contribute to your article, interview or event by visting our media room right next door. Stop by the Media Room.