Joe and Susan discussed:

Part one of the broadcast [12 minutes]

• What exactly is content marketing?
• What types of content can be effective as part of a content marketing strategy?
• Why delivering valuable information to your customers is a key to driving your business?
• What happens if you are not a writer?  Can you still be a content marketer?
• Why has marketing changed so much in the past few years?
• What does it mean to put on a publisher’s hat?
• Why strategy rules?
• What does it mean to set up listening posts?

Part two of the broadcast [10 minutes]

• Why consistent communication is the key?
• Start simple.
• How often should you update your website?
• How to package your information that will position you as an industry expert?
• Setting up the content calendar.
• Biggest mistakes small businesses make with content.
• Resisting the urge to “sell” too much in your content.
• Don’t wait for perfection.  It will never come.