Posts Tagged ‘Get Content. Get Customers.’

The Content Marketing Handbook for Businesses – Just Released

Tuesday, July 1st, 2008

Today is the official release date for Get Content. Get Customers., the book that will help businesses of any size grow revenues with simple and straightforward content marketing and custom publishing tactics.

Getbookpromopic To be honest, when Newt and I sat down to write this book, our prospective reader was a marketing professional in any size organization.  Surprisingly, the majority of positive feedback we have received has been from owners, operators and from other functions throughout businesses that are really looking into how they are running their businesses and their business models.

In my discussions with these decision-makers, many were aware that significant changes needed to happen in their business communications and marketing approach, but they weren’t quite sure how to deal with them. We are humbled to be able to help these individuals take a new content marketing mindset into their organizations that will pay dividends.

Here is one worthwhile quote from a small-business owner in California: “We’ve been talking about these issues in our organization for quite a while, but have never found the necessary direction to make actionable change. Your book is helping us do that.”

Here’s a comment from Bob Leonard on the site: “Barrett and Pulizzi went well beyond an academic treatise of what “content marketing” is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they’re memorable.

This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.”

Also, check out this review from Greg Verdino (Greg was an early reviewer of the book).

Blatant Sales Pitch:  Get this book! If you don’t get something out of it, I’ll buy it back from you.

What We Learned Along the Way – 10 Tips to Writing Your Own Book

Monday, June 2nd, 2008

Get Content. Cover imageNewt and I learned quite a bit on this book-writing journey. So much, that we wanted to share a few of our key points with you as we started and completed Get Content. Get Customers.

So here goes…my eleven key steps to writing and publishing a book when you have absolutely no time to write or publish a book. Even executing a handful of these recommendations will help you get closer to your book publishing dream. Remember…keep your goals in mind. A book can do far more for your business or career than you realize.