Media Room
Welcome to the Virtual Media Room of:
Get Content. Get Customers.
This is the hot new book that explains exactly how to use content marketing to deliver relevant, valuable, and compelling content that turns prospects into buyers.
Written by Newt Barrett and Joe Pulizzi
Get Content. Get Customers. is changing the way marketers think about marketing.
It’s all about delivering relevant and compelling content to receptive prospects who will then go on to become customers.
Joe Pulizzi and Newt Barrett–The content marketing guys
Here’s what’s important to know about Joe and Newt and how they can provide insights for your readers, viewers or visitors:
They Will Teach You to Surf the Content Marketing Tsunami
They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. We believe that marketers must either learn to ride the wave or be swept under.We bring a unique perspective to content marketing success because:
- we combine marketing and editorial sensibilities
- we bring decades of experience in adapting to increasingly rapid change
- we’ve observed the fundamental shifts in buyer behavior firsthand as publishing leaders
- we’ve created both print and online publications that cover local and national markets in a variety of industries
- we’ve served both B2B and B2C markets
- we’ve watched traditional marketing efforts flounder
- we’ve watched content marketing efforts flourish
They’ve been imbued with the importance of great content to every kind of publication since the mid-1980s. Fundamentally, if you create a great information product that truly meets the needs of its target readers, your odds of success are excellent. Now, as a marketer, it’s your turn to learn and to apply those same skills.
How Joe and Newt can contribute unique marketing insights
To your publication, TV or radio show
| About Newt Barrett | About Joe Pulizzi |
| Interview Newt | Interview Joe |
| Story ideas from Newt | Story ideas from Joe |
About Newt Barrett
Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. Succeeding Today helps small- and medium-sized companies attract new customers through the use of relevant content practices.
You can find more about Newt, his company, and about content marketing at Content Marketing Today, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person.
Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.
Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.
As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. He currently serves on the board of the SW Florida Leadership Foundation
In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology.
He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions.
Interview Newt
Newt is a knowledgeable, articulate, and amusing source for interviews on topics ranging from content marketing to online trends to persuasive presentations.
To arrange an interview with Newt Barrett:
Contact Newt Barrett, Content Marketing Strategies
Phone: (239) 494-8597
Interview Questions for Newt Barrett, President of Content Marketing Strategies
1. On your website, you talk about the need to for marketers to think like publishers. What does that mean and why is it important?
2. You are co-authoring an upcoming book on content marketing, who are your target readers and why should they read your book
3. You are at the leading edge of the baby boom generation, isn’t it unusual for you to be immersed in the on-line world?
4. What are the three biggest mistakes marketers make when trying to implement a content marketing strategy?
5. How do blogs contribute to a content marketing strategy
6. Is there still a role for print magazines and newspapers now that everyone is moving to the web?
7. You once worked in Africa. What motivated you to go there and what were you doing?
8. Can you give me 3 examples of organizations that are doing a great job of content marketing?
9. What advice would you give on promoting a website or a blog?
10. Do on-line audio and video elements really add significant marketing value?
11. What is the next major trend that marketers need to anticipate?
Story Ideas
Newt can provide commentary, background, story ideas, and entire articles about content marketing, Web 2.0, blogging, website creation, magazine creation and publishing, persuasive presentations, biggest presentation mistakes, biggest missed website opportunities, why job interviewing is like a sales call, managing strengths rather than weaknesses.
Topics Include:
-
Designing content marketing programs
-
Transforming brochure sites into content rich sites
-
Launching your own print publication
-
Capturing an information niche
-
Making a deadly presentation dynamic
-
Putting PowerPoint to work persuading your audience
-
How to become a thought leader
-
How to understand what your customers really want
-
How to build an engaging, interactive website on a shoestring
-
Really bad websites and why they stink
-
Websites that could have been great–and how to transform them
-
Why managing to improve weaknesses is the worst possible strategy
-
Can this presentation be saved? Going from awful to awesome
-
Your job interview is a sales call–how to make the sale
About Joe Pulizzi
Joe Pulizzi is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42, which launched in 2007, offers a “digg-like” service for marketers, publishers and association professionals who are responsible for content marketing initiatives.
Joe is also president for Z Squared Media, LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.
Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. From 2000 to 2007, Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level brands in a number of industries.
Joe currently serves on the board of the Custom Publishing Council, he recently served two terms as chairperson of American Business Media’s Custom Media Committee. Pulizzi was also voted a Northeast Ohio’s “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club.
A former public speaking instructor at Penn State University, Joe speaks around North America about the growing importance and influence corporate content has on business decision makers.
You can read Joe’s thoughts on a daily basis through the Junta42 blog, The Content Marketing Revolution, and weekly at the Custom Publishing Council blog.
Interview Joe
Joe Pulizzi is available for interesting interviews around the topics of content marketing, business publishing, non-traditional media, and small business marketing.
To arrange an interview with Joe Pulizzi:
Contact Joe Pulizzi at Junta42
Phone: (216) 443-0033
Interview Questions for Joe Pulizzi, President of Z Squared Media, LLC; Chief Content Officer, Junta42
1. On your website, you talk about the need to for marketers to think like publishers. What does that mean and why is it important?
2. You are co-authoring an upcoming book on content marketing, who are your target readers and why should they read your book?
3. What are the three biggest mistakes marketers make when trying to implement a content marketing strategy?
4. How do blogs contribute to a content marketing strategy?
5. Is there still a role for print magazines and newspapers now that everyone is moving to the web?
6. What does traditional media need to do to take advantage of the push into content marketing?
7. What can small businesses do to create marketing that can keep up with larger companies? Is there hope?
8. What is the next major trend that marketers need to anticipate?
9. What types of services can media companies offer in today’s age of content marketing to stay competitive?
10. Give one example of a company that has embraced content marketing toward a targeted group of buyers and influencers?
Story Ideas from Joe
Joe can provide commentary, background, story ideas, and entire articles about content marketing, Web 2.0, blogging, website creation, magazine creation and publishing, public speaking, small business marketing, targeted content creation, trends in traditional media, business-to-business marketing and more.
Topics Include:
- Designing content marketing programs
- Microsite development and distribution
- Content marketing trends and initiatives
- The basics of custom publishing and custom media
- The expanding services of traditional publishing into marketing providers
- The death of sales collateral
- Small-business blogging
- The basics of business-to-business marketing
- Integrated marketing in a social media world
- Content marketing is all about consistent singles, not Home Runs
- Customer-focused marketing initiatives
- Practical lead generation techniques using content
To learn more about Get Content. Get Customers. click here and tell us what you’d like to know.
If you’d like a free copy of the eBook, click here.
