Joe Pulizzi and Newt Barrett Will Teach you
To Surf the Content Marketing Tsunami

They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. They believe that marketers must either learn to ride the wave or be swept under.

They bring a unique perspective to content marketing success because:

• They combine marketing and editorial sensibilities.
• They bring decades of experience in adapting to increasingly rapid change.
• They have observed the fundamental shifts in buyer behavior firsthand as publishing leaders.
• They have created successful print and online publications that cover local and national markets in a variety of industries.
• They have served both B2B and B2C markets.
• They have watched traditional marketing efforts flounder.
• They are now helping content marketing efforts to flourish.

Joe and Newt have been imbued with the importance of great content as the core of every kind of publication since the mid-1980s. They know that a great information product that truly meets the needs of its target readers stands an excellent chance of succeeding. In the past, this was true for media companies. Now, they teach that it’s time for business marketers to become publishers by deploying successful content marketing strategies.

A Few More Facts about the Authors

Quick Take on Newt Barrett

Newt is president of Content Marketing Strategies, a division of Voyager Media, Inc. Succeeding Today helps small- and medium-sized companies attract new customers through the use of relevant content practices.

You can find more about Newt, his company, and about content marketing at Content Marketing Today, a news, analysis, and educational Web site dedicated to helping marketers find new ways to reach their customers in print, on-line, and in person.

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers.

Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.

You can also learn how Newt can contribute to your article or interview by visting our media room right next door. Stop by the Media Room.

Quick Take on Joe Pulizzi

Joe is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42, which launched in 2007, offers a “digg-like” service for marketers, publishers and association professionals who are responsible for content marketing initiatives.

Joe is also president for Z Squared Media, LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.

Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. From 2000 to 2007, Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level brands in a number of industries.

You can also learn how Joe can contribute to your article or interview by visting our media room right next door. Stop by the Media Room.